目前的“网络营销”实践教学忽视了网络营销应用能力的培养,势必影响学生的就业与创业。在“网络营销”实践教学改革中,我们要着重加强学生网络营销应用能力的培养。应当在教学实践中尝试以创业项目为载体,努力培养学生的网络营销应用能力,提高学生创业机会识别能力、创业能力以及团队合作能力,以取得较好的收效。 The current “network marketing ” practice teaching ignores the training of network marketing application capabilities, is bound to affect students’ employment and entrepreneurship. In the “network marketing ” practice teaching reform, we should focus on strengthening the student network marketing application ability training. Trying to start an undertaking project as a carrier in teaching practice should try hard to cultivate student’s network marketing application ability, improve students’ ability to identify business opportunities, entrepreneurial ability and teamwork ability, in order to achieve better results.