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随着新媒体不断壮大,市场逐渐细分,纸媒的发展瓶颈日益显现,有人甚至悲观地认为,纸媒已经进入严冬,而且无法预见春天的到来。面对这样的现实,纸媒如何保持平稳的发展势头,延长生命活力,增强市场吸引力?嘉兴日报在实践中认识到,地市党报的优势是其地域的唯一性,必须在本地区、本地域真正做深做透做大做强。要延伸报道的长度和市场的触角,拓展在县市的影响力,寻找机遇与县市联办版面,扩大县市新闻的容量,是推动地市党报经济持续健康发展的有效抓手。整合资源,做大县市新闻,以“联办模式”突破地市党报发展瓶颈
With the new media growing and the market gradually subdivided, the development bottleneck of paper media has become increasingly apparent. Some people even pessimistically think that paper media has entered its winter and the arrival of spring can not be foreseen. Faced with such a reality, how to maintain a steady momentum of development of paper media, to extend the vitality of life and enhance market attractiveness? Jiaxing Daily realized in practice that the advantage of the local newspaper is its geographical uniqueness, must be in the region, the local area Really do bigger and stronger. To extend the coverage of the length and market tentacles, expand the influence in counties and cities, look for opportunities and the county and city co-operation layout, expand the capacity of the county news is to promote the sustained and healthy economic development in the city party newspaper start. Integration of resources, bigger county news, “joint mode ” breakthrough in the development of municipal party newspaper bottlenecks