我国电视剧产量居世界第一,但其出口能力却与其在国内市场的表现极不相称,不仅出口总额低,而且输出类型也相对单调。从海外市场对中国电视剧的反馈来看,中国式叙事方式和高密度文化语境,对海外观众欣赏中国电视剧形成了一定阻碍。为缓解这一困境,提升我国电视剧的国际竞争力,国产电视剧需瞄准文化接近性市场,注重以国际惯例生产、销售电视剧产品,努力挖掘并积极使用全球文化消费通行的主题及符号。 China’s TV drama production ranks first in the world, but its export capacity but its performance in the domestic market is disproportionate, not only the total export volume is low, but the output type is relatively monotonous. From overseas market feedback on Chinese TV shows, Chinese narratives and high-density cultural contexts have created some obstacles to overseas audiences appreciating Chinese TV dramas. In order to alleviate this predicament and enhance the international competitiveness of TV dramas in China, domestic television dramas must aim at a culture-proximity market and pay attention to the production and sale of TV drama products based on international practices and make efforts to tap and actively use the themes and symbols of global cultural consumption.