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继在北京演绎“新正装活体雕塑”崭露头角之后,福建才子集团历经近半年的沉淀和历练,卧薪尝胆,构建了崭新的产品体系和终端形象。品牌“地基”渐渐夯实的才子,继续走“差异化”路线,力图在2003秋冬火热上演“品牌性格塑造”大戏。新影视片《英雄才子》 8月上旬,才子修改了张丰毅2002年主演的广告篇,在所有素材均不变的情形下,融入了脍炙人口的《三国演义》名句“煮酒论英雄”,与“才子赢天下”作了精彩的对接;同时,修改“才子服饰”定位为“才子男装”。
Following the interpretation of “new dress body sculpture” in Beijing, the talent group in Fujian Province, after nearly six months of sedimentation and experience, Revival, build a new product system and terminal image. Brand “foundation” gradually compaction of the genius, continue to take the “differentiation” line, trying hard in the autumn and winter 2003 staged “brand personality shaping” drama. In the first eight months of the new film and television drama, the witness revised Zhang Fanyi’s advertisement article in 2002. With all the materials unchanged, he joined the popular famous “Three Kingdoms” wine-making hero, Wit to win the world “made a wonderful docking; the same time, modify the” genius costumes “as” genius men. "