客户不是商品,不能随意购买和处置,所以管理者对客户不能只是简单地决定“留下还是放弃”。许多企业都曾遇到过这样一些令人头疼的客户:他们为企业贡献的收入少得可怜,却还总是提出各种各样的要求,让服务人员不胜其烦。这些客户给企业创造的收入,远低于企业在他们身上付出的成本。对于这样的无利客户,企业管理者难免会产生放弃的念头,不再向他们提供产品或服务。 The customer is not a product and can not be purchased and disposed of at will, so the manager can not simply decide whether to “leave or give up” to the customer. Many businesses have encountered such headache customers: they make very little contribution to the business income, but always put forward a variety of requirements, so that service personnel overwhelmed. The revenue that these customers give to the business is much lower than the cost that the business pays to them. For such non-profit customers, business managers will inevitably give up the idea of ​​giving them no longer provide products or services.