中国每年众多二线品牌都在化妆品竞争红海中苦苦挣扎,营销模式的落后和品牌感知质量打造的缺失使营销费用耗尽了企业腾飞所需的利润。如何让产品自身宛如活物般的自己说话?化妆品企业终端动销的瓶颈能否破解? Many second-tier brands in China are struggling with cosmetics competition in the Red Sea each year. The lack of marketing models and brand-building quality make the marketing expenses run out of profits needed by enterprises to take off. How to make the product itself like a living like talking? Cosmetics business terminal marketing bottleneck can crack?