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新媒体在使优秀传统文化传播更便捷、形式内容更丰富、主体更多样的同时,也使优秀传统文化的传播面临着泛娱乐化、碎片化、信息沟的挑战。在新媒体语境下,传播优秀传统文化,应坚持内容为王,提高受众的媒介素养;促使新媒体形式和传统文化内容的完美结合;打造新媒体和传统媒体共同传播的融媒体矩阵;搭建优秀传统文化走出国门、走向世界的桥梁。
While making the transmission of outstanding traditional culture more convenient, more formal in form and more diverse in form, the new media is also facing the challenge of pan-entertainment, fragmentation and information ditch. In the new media context, the dissemination of outstanding traditional culture, should adhere to the content of the king, to enhance the audience’s media literacy; to promote the perfect combination of new media content and traditional culture; to create a new media and traditional media to spread the financial media matrix; Outstanding traditional culture go abroad, a bridge to the world.