社会工作刚刚在内地兴起时,社工为了打开自己的知名度,在宣传时常常会用类似于“有困难,找社工”的口号。在服务对象完全不了解社工是什么的时候,这样的口号有利于服务对象记住社工。但随着社会工作行业的发展,上述提法越来越少。之所以会出现这样的变化,是因为社工并不是任何事情都可以解决的。其实,当社工提出上述口号时,容易给服务对象一 When social work just started to rise in the Mainland, in order to open its own popularity, social workers often used slogans such as “Difficulties finding a social worker” in publicity. When clients are completely ignorant of what a social worker is, such a slogan is good for clients to remember social workers. However, with the development of the social work industry, the above formulation is getting less and less. The reason for such a change is that social workers are not something that can be solved. In fact, when the social workers raise the slogan, it is easy to give one who serves