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电力能源作为现代人们生产和生活所必需的能源之一,对于推动经济发展以及社会进步都具有十分重要的意义。但是随着社会生活水平以及企业生产效率的不断提升,各种需要电力能源供应的家用电器以及生产设备不断更新与发展,人们对于供电量以及供电稳定性的要求越来越高。本文对电力市场营销的概念及当前电力营销管理的缺陷进行了简要的分析,并就此提出了相应的营销管理创新策略,以期为提升电力营销管理效率、增加电力企业运行效益起到帮助作用。
As one of the energy sources necessary for modern people to produce and live, electric energy is of great significance to promoting economic development and social progress. However, with the improvement of social life and the continuous improvement of production efficiency of enterprises, various household appliances and production equipment that require electricity and energy supply are continuously updated and developed, and people are more and more demanding about the power supply and the stability of power supply. This paper briefly analyzes the concept of power marketing and the current defects of power marketing management and puts forward corresponding marketing management innovation strategies in order to help improve the efficiency of power marketing management and increase the operating efficiency of power companies.