当前,面对网络、手机等新媒体的冲击,报纸在夹缝中生存举步维艰。尽管报业数字化势不可挡,一些报纸也投入人力物力开始尝试办网。但因观念滞后,人才缺乏等问题,目前很多数字报只处在照搬纸质版的初级阶段,简单地将封闭的报纸电子版照搬到开放的网络上,自然会遭遇吸引力和点击率较差的尴尬。 At present, in the face of the impact of new media such as the Internet and mobile phones, the survival of the newspapers in the cracks is struggling. Although the digitalization of the press is overwhelming, some newspapers have also invested their efforts into trying to start a network. However, due to lack of understanding and lack of talent, many current digital newspapers are only in the early stages of copying paper versions. Simply copying the enclosed electronic version of the newspaper onto an open network naturally encounters attractiveness and poor click-through rate Awkward