互联网的快速发展不仅改变了人们的生活方式,更提高了社会的信息化程度。面对有较大影响力的网络媒体,政府如何掌握舆论工作的主动权、提升政府的公信力、塑造良好的政府形象,应对和引导网络媒体,是对政府社会管理能力的考验,也是信息化时代政府执政面临的新问题。 The rapid development of the Internet has not only changed people’s way of life, but also increased the degree of social information. In the face of influential online media, how the government seizes the initiative of public opinion work, enhances the credibility of the government, shapes a good government image, and copes with and guides the online media are the test of government’s social management capability and the information age New Problems Faced by the Government.