强势而不张扬六年之前(1998年),别克来到中国,第一辆别克“新世纪”下线,未经提示的品牌知名度为14％;六年之后,别克系列汽车在中国市场上总销售量已逾四十五万辆,未经提示的品牌知名度达到现在的83％,成为中国汽车市场上当之无愧的强势品牌。别克品牌走的是一条与东方价值观和文化理念相融合的道路,并通过广告的表现,渲染出别克强势但不张扬的品牌个性。 Strong but not unassuming six years ago (1998), Buick came to China, the first Buick “new century” off the assembly line, without prompting the brand awareness of 14%; six years later, Buick series of cars in the Chinese market total With more than 450,000 sales, the undisclosed brand name has reached 83% now and has become a well-deserved strong brand in China’s auto market. Buick brand is taking a road and the integration of oriental values ​​and cultural ideas, and through the performance of advertising, Buick strong but not assertive brand personality.