海洋强国理念的传播有赖于国民海洋观的觉醒,而根植国民海洋强国理念的有效手段之一,是借助电视媒体所具有的感官直觉、立体反映、受众面广、传播速度迅捷等优势特点,发挥其特殊的宣传教育功能。这可以从议程设置、节目品牌、整合力、与新媒体互动等多方面,建构大众对海洋强国的文化认同趋向,打造国家海 The dissemination of the idea of ​​a maritime power country relies on the awakening of the national ocean view. One of the effective means of rooting the concept of a nation-based maritime power is to utilize the advantages of television media such as sensory intuition, three-dimensional reflection, broad audience coverage and rapid dissemination speed Its special publicity and education functions. This can build the general public’s trend of cultural identification with the maritime powers from the aspects of agenda setting, program brand, integration capability, interaction with new media, etc., and build a national sea