企业的核心竞争力是企业文化。目前国内企业在这方面还有较大差距。典型的表现是我们的市场不太讲究道德,企业内部的激励机制还不够完善,或者说过多地依赖了金钱的作用。要想把企业员工凝聚起来,企业还须具备共同的价值观、目标和信念。有些企业在招聘人才时过多强调高薪未必是 The core competitiveness of enterprises is the corporate culture. At present, there is still a big gap between domestic enterprises in this respect. The typical performance is that our market does not pay much attention to morality. Incentive mechanism within the enterprise is still not perfect, or too much depends on the role of money. In order to unite employees, companies must have common values, goals and beliefs. Some companies in the recruitment of talent stressed too much salary may not be