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现代信息流冲击人们的生活,信息的形象意义超过了对信息的抽象解说。纸箱包装品上呈现的“玻璃杯”、“雨伞”的线条组合,向人们直观地传达出“轻放”、“防雨防潮”的信息,而不用任何文字来表达这些意念,这是信息时代符号识别功能超过文字解说的最有力的例证。电视为何受欢迎?就因为它以画面为主,真实的形象图式再现一切信息,感性的描述主宰着人们的头脑,图象以千百倍的真实感压倒了抽象的文字解说。新闻竞争日趋激烈。作为传统的新闻媒体,报纸面临着前所未有的来自多方面的挑战,其中尤其是电视图式符号传播优势的挑战。文字新闻,如何迅速增强传播效能,摆脱自身传播劣势的困境,这是摆在
The impact of modern information on people’s lives, the image of information beyond the abstract interpretation of information. Carton packaging presented on the “glass ”, “umbrella ” line combination, to convey to the people intuitively “light ”, “moistureproof ” information, without any words to Expressing these ideas is the most powerful example of symbolic recognition over the textual commentary in the information age. Why is television so popular? Because it takes the picture as the main image, the real image schema reproduces all the information, the emotional description dominates people’s minds, and the image overwhelms the abstract textual commentary with a thousand times of realism. News competition is getting fiercer. As a traditional news media, the newspaper is facing unprecedented challenges from many aspects, among which is the challenge of the superiority of the transmission of the symbol of television graphics. Text News, how to quickly enhance the effectiveness of communication, get rid of their predicament of communication disadvantage, which is placed