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排行榜,英文名字是Billboard,它的原意是广告板、公告板、招贴栏。在娱乐业发达的国家,排行榜的概念广泛存在于电影、电视、音乐、书籍等各文化产业中。它的作用大致有两个:一是宣传。通过定期公布排行榜,以达到宣传产品,推动营销的目的;二是为业界提供大众对某产品的反馈,是市场的晴雨表,投资的风向标。排行榜通常由业界的专业组织和机构评估完成,以保证其客观性和专业性。大约十年前,排行榜对中国电影界来说,还是个不受重视的概念。1996年《电影艺术》杂志第3期推出了内地第一个全国性国产影片年度票房排行榜,这个被忽视的概念才渐渐成为研究中国电影产业发展重要的参考指标。
Leaderboard, the English name is Billboard, it is intended to billboards, bulletin boards, posters column. In countries with a well-developed entertainment industry, the notion of leaderboards is widely found in various cultural industries such as film, television, music and books. Its role is roughly two: First, publicity. Through regularly published rankings, in order to achieve the purpose of promoting products and promoting marketing; secondly, provide the industry with feedback from the general public on a product, a barometer of the market and a benchmark for investment. Leaderboards are usually evaluated by professional organizations and agencies in the industry to ensure their objectivity and professionalism. About ten years ago, the rankings for Chinese film industry, or a concept that is not valued. In 1996, “Movie Art” magazine No. 3 launched the Mainland’s first nationwide domestic film box office charts, this neglected concept has gradually become an important reference for the development of China’s movie industry.