在所有的定位方法中,跟随定位是最不起跟的一种,然而,或许又是最实用的一种。所谓跟随定位,指品牌紧随正在形成的某种消费趋向或社会热点,挤入生活者正在形成的全新需求空间的定位方法。由于这些趋向与热点往往与行业领导者的观念导入不可分割,因此,又往往以跟随行业领导者作为其重要标志。这种方法的最大特点,是成本较少,风险较小,能够以较少的投入获得较稳定的收获,因而常常成为中小企业的 In all positioning methods, follow the positioning is the most with a kind of, however, perhaps the most practical one. The so-called follow the positioning, refers to the brand is being formed following a certain consumer trends or social hot spots, squeezed into the living is the formation of a new demand space positioning method. As these trends and hot spots are often inseparable from the ideas of industry leaders, they are often followed by industry leaders as their key milestones. The most important feature of this method is that it is less costly, less risky and it can achieve more stable harvest with less investment and thus often becomes a medium and small-sized enterprise