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2006年,在这个炎热的夏天,商务部牵头的“品牌万里行”活动让神州大地一片火红。品牌,不再是学者专家和企业家的说教,已成为了一个全民意识,一个国家的整体意识。然而我们在品牌建设上,特别是实施品牌的战略上,还有很多误区,认识不到位,行动不自觉。这看似小事,却可能贻误历史赐给我们的最佳时机。商务部部长薄熙来从宏观和微观的角度给我们进行了深刻的阐述。
In 2006, on this hot summer day, the “Brand Wanli” activity led by the Ministry of Commerce made the land of China fiery. Brand, no longer a preacher for academics and entrepreneurs, has become a national consciousness, a nation’s overall awareness. However, we have many misunderstandings on brand building, especially the implementation of the brand strategy. We do not know enough about it and do not act consciously. This may seem like a trifle, but it may undermine the best time that history has given us. Minister of Commerce Bo Xilai gave us a profound exposition of the macro and micro perspectives.