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本文通过研究从山寨产品到山寨文化的演变,揭示了消费文化、山寨文化与消费符号的内在联系,并通过山寨文化对价值取向,论证了山寨文化改变着消费者的价值取向,使消费者更加注重消费符号带来的虚幻作用。进而阐释了当属于消费文化的山寨文化决定价值观念后,促使消费者价值观念向虚幻满足的维度转变,当这种价值观念辐射到生活的其它方面,带来的后是社会责任感的丧失。
By studying the evolution from cottage products to cottage culture, this paper reveals the inherent relationship between consumer culture, cottage culture and consumption symbols. Through the cottage culture, this paper demonstrates that cottage culture changes the value orientation of consumers and makes consumers more Focus on the illusionary effects of consumer symbols. Furthermore, it expounds that when the value of the cottage culture decides the consumption culture, the value of the consumer is changed to the dimension of the illusionary satisfaction. When such values are radiated to other aspects of life, the loss of social responsibility is brought about.