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随着社会的发展,经济持续增长,社会对于教育事业也越来越重视,而高职院校作为高等教育的不可分割的一部分,对于高职院校的教育改革创新也是不容忽视的。广告设计与制作课程作为高职院校的新兴专业课程,在实际开展中由于经验缺乏及课程体系设置不完善还存在许多问题,为了适应当前的社会市场发展,需要对其改革创新,以培养适应市场经济需求的创新性人才。本文通过对这一课程现状分析,探索其应当怎样进行改革创新。
With the development of society and sustained economic growth, society is paying more and more attention to education. Higher vocational colleges, as an integral part of higher education, can not be neglected in the reform of higher education institutions. As an emerging specialty course in higher vocational colleges, advertising design and production course has many problems in practice because of lack of experience and imperfect course system. In order to adapt to the current development of social market, it is necessary to reform and innovate it so as to foster adaptation Market demand for innovative talents. This article analyzes the status quo of this course and explores how it should carry out reform and innovation.