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上世纪90年代互联网快速发展时期,IBM引领了“电子商务”概念,准确预见到新时代的商业模式变革。2012年,在大数据背景下,IBM副总裁,大中华区市场、品牌公关与公众关系总经理周忆女士代表IBM,再次前瞻性地向中国客户提出新的愿景:在移动互联、社交媒体、超级数字化和分析洞察等新技术驱动下,企业与客户的关系正发生重大改变,客户主导的新时代—CEC(首席执行客户)时代即将到来。当商业模式再次发生重大变革的时候,决定企业未来成功的将不只是CEO,还有CEC。
During the rapid development of the Internet in the 1990s, IBM led the concept of “e-commerce” and accurately forecasted the business model change in the new era. In 2012, under the backdrop of big data, Ms. Zhou Yi, vice president of IBM, Greater China market, general manager of brand PR and public relations, on behalf of IBM, once again proactively proposed a new vision to Chinese customers in mobile internet, social media, Driven by new technologies such as hyper digitization and analytics insights, the relationship between business and customers is undergoing major changes, and a new era led by the customer-era of CE (CEO) is coming. When the business model changes again, the future success of the company will not only be CEO, but also CEC.