随着新媒体时代的到来,我们的生活方式和审美方式正在发生改变,从传播学角度研究传统戏曲的传播模式和审美接受已然成为一个重要的学术话题。简单地说,传统戏曲的传播在当下呈现碎片化特征。碎片化传播不仅影响着传统戏曲的观演模式,而且改变着观众的审美体验方式。这是传统戏曲适应新媒体时代传播环境的体现,与中 With the advent of the new media era, our lifestyles and aesthetic modes are changing. Studying the traditional modes of communication and aesthetic acceptance of traditional Chinese opera has become an important academic topic from the perspective of communication. Simply put, the spread of traditional drama in the present fragmented features. Fragmented dissemination not only affects the traditional opera performance mode, but also changes the audience’s aesthetic experience. This is the traditional drama to adapt to the new media era of communication environment embodiment, and