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植入式广告作为广告的一种形式,曾经不为人们所充分重视,也没有能够得到充分的应用和推广,长期以来只是作为品牌传播中的一道小菜,作为企业广告的一个补充,偶尔为企业主采用,而不像电视广告、户外广告、平面广告、网络广告等,是品牌传播过程中必选的主菜。但今年春晚改变了植入式广告的现状,让它大大方方地登上了大雅之堂,推动它从一个简单的广告种类
As a form of advertisement, implanted advertisement, which has not been fully valued by people and has not been fully applied and promoted, has long been used as a side dish in brand communication as a complement to corporate advertisement and occasionally for enterprise The main adoption, rather than television ads, outdoor advertising, print ads, online advertising, is the main course of choice in the brand communication process. But this year’s Spring Festival Gala has changed the status of implantable ads, let it squarely boarded the elegant, promote it from a simple type of advertising