论文部分内容阅读
2014年,上海东方广播公司制定了创新策略、新媒体策略、多元化经营策略以及企业文化策略,将在节目创新、主持人创优、新媒体转型、产业化拓展、品牌活动等方面进一步深化推进。虽然如今媒体竞争异常激烈,新媒体甚至自媒体不断涌现不断成熟,传统媒体广告市场的格局被打破,互联网媒体对客户越来越有吸引力,但上海广播这些年的发展态势却平稳而良好,整体收听市场份额牢牢地占据上海市场92%-93%,2013年广告收入继续保持增长,达
In 2014, Shanghai Oriental Broadcasting Co., Ltd. formulated innovative strategies, new media strategies, diversified management strategies and corporate culture strategies, and further deepened the program innovation, presenter excellence, new media transformation, industrialization expansion and brand activities . Although the competition in the media is extremely fierce today, the new media even continues to mature since the media. The pattern of the traditional media advertising market has been broken and the internet media has become increasingly attractive to customers. However, the development of Shanghai Radio in these years has been steady and good. Overall listening market share firmly occupy the Shanghai market 92% - 93%, advertising revenue in 2013 continued to grow, reaching