近日浙江省工商局独家公布了自行组织的对全省数码相机市场专项质量抽查结果,索尼赫然被列入不合格产品黑名单且是唯一被曝光品牌,其产品缺陷有:自动白平衡失效、成像均匀度不好、自动曝光不准确,六款数码相机被检测不合格,一石激起千层浪,名牌产品陷入质量危机……对于SONY产品的使用者和潜在购买者来说,这些问题足以令他们今后对索尼相机敬而远之。本文集中从“SONY数码相机事件”谈谈媒体策略和危机公关中的品牌维护。 Recently, the Trade and Industry Bureau of Zhejiang Province independently announced its own organization on the province’s digital camera market, special quality checks, Sony was impressively included in the blacklist of unqualified products and is the only brand exposure, its product defects are: automatic white balance failure, imaging Uniformity is poor, automatic exposure is not accurate, six digital cameras were detected failed, a ripple, brand-name products into a crisis of quality ... For SONY product users and potential buyers, these questions enough to make They will stay away from Sony cameras in the future. This article focuses on the “SONY digital camera incident,” talk about media strategy and brand protection in crisis public relations.