新的时代带来商业领域的新问题,品牌管理因而呈现新局面。新的动向由具有全球影响力的企业所引导。这些企业在品牌管理方面的作为,直接决定品牌价值的升降。这由美国《商业周刊》与国际知名品牌评估机构 Interbrand 联合发布的“全球100最有价值品牌榜”得到了直观呈现。由于这一排行榜在品牌价值评估领域影响力最大,权威性也最高,因此一定程度上可以被视为全球企业品牌管理的风向标。“全球100最有价值品牌榜”从 The new era brought new problems in the commercial field, brand management and thus presents a new situation. New trends are led by companies with global reach. These enterprises in the brand management as a direct decision of the brand value movements. This is the United States, “Business Week” and the internationally renowned brand assessment agency Interbrand jointly issued the “Global 100 Most Valuable Brands list” has been visually presented. As this list in the field of brand value assessment of the most influential and authoritative highest, so to some extent can be regarded as a global business brand management benchmark. “100 Most Valuable Brands in the World ” from