互联网时代,电商行业高速发展的过程中,造节成为了一种营销的主力手段,“有节靠节,无节造节”的销售理念似乎早已深入人心。在全民狂欢的背后,鱼龙混杂,缺乏品牌化的电商行业的疯狂造节行为利弊俱有。本文以大学生消费群体为调查对象,结合高校背景,旨在找出造节弊端,提出改进措施促进电商行业整体性实质性进步。 Internet era, the rapid development of e-commerce industry in the process of making section has become a main marketing tool, “section by section, section without section ” sales philosophy seems to have enjoys popular support. Behind the popular carnival, quite a mixed bag, the lack of brand-name electricity supplier industry craze behavior pros and cons. In this paper, college students consumer groups as the object of investigation, combined with the background of colleges and universities, aimed at identifying the drawbacks of making section, put forward improvements to promote the substantive substantive progress of the e-commerce industry.