企业文化是企业的灵魂,是公司核心竞争力的重要组成部分,对于增强企业凝聚力、提升核心竞争力具有关键性的作用。企业文化对外是企业的一面旗帜,对内是一种向心力。成功的企业文化是确保企业生存的必要条件,它能使企业具备自我改进的能力,使企业产生持续性竞争力和凝聚力,是企业核心竞争力的源泉,对企业发展有着重要的意义。优秀的企业文化融合了个人与工作的关系,可以在企业内部营造一个公平、信任的良好的工作环境,使企业员工产生归属感,对价值有共同的认识,从而吸引、留住人才,进而提高企业对人 Corporate culture is the soul of an enterprise and an important part of the company’s core competitiveness. It plays a key role in enhancing cohesion and enhancing core competitiveness. Corporate culture is a banner of the enterprise, the internal is a centripetal force. A successful corporate culture is a necessary condition for ensuring the survival of an enterprise. It enables enterprises to have the capability of self-improvement and enables enterprises to create sustainable competitiveness and cohesion. It is a source of the core competitiveness of an enterprise and has an important meaning for the development of an enterprise. Excellent corporate culture combines the personal and the work of the relationship can be within the enterprise to create a fair and trustworthy work environment, so that employees have a sense of belonging, have a common understanding of value, so as to attract, retain talent, thereby increasing Business to people