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在我国,工业旅游作为一种新的旅游形式逐渐兴起,得到了众多工业企业的青睐,杏花村汾酒集团也依靠现代化的厂房和设备参与其中,但发展还很不完善。文章主要通过对国内外的工业旅游发展、杏花村工业旅游发展现状等的分析和研究,并参考一些成功发展工业旅游的案例,探讨如何完善旅游景点及其基础设施和服务设施、研究目标群体及其消费行为、采取合适的营销策略以更好地将杏花村酒文化和工业旅游结合。
In our country, industrial tourism is emerging as a new form of tourism and has been favored by many industrial enterprises. Xinghuacun Fenjiu Group also relies on its modern factories and equipment to participate in it, but its development is still far from perfect. The article mainly analyzes and researches the development of industrial tourism at home and abroad, the current situation of industrial tourism development in Xinghuacun, as well as some cases of successful industrial tourism development, and discusses how to improve tourist attractions, infrastructure and service facilities, research target groups and Its consumer behavior, take appropriate marketing strategies to better integrate the Heng Fa Chuen wine culture and industrial tourism.