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随着市场竞争的加剧,酒企市场推广的手法也在不断的变化,而且对推广效果(ROI)的要求也越来越高,效果营销的行为意识也正与日渐浓,如何能最大化的提升ROI还真的需要企业去精耕细作。
With the intensified market competition, the marketing tactics of wine enterprises are also constantly changing, and the requirements for the promotion effect (ROI) are also getting higher and higher. The awareness of marketing campaigns is also becoming more and more intensive. How to maximize ROI enhancement really needs companies to intensive work.