伯明翰学派的媒介文化理论中受众研究取得了很大成果,其受众观念与法兰克福学派截然不同,可以概括为使用与满足——积极性解读的受众理论,单向度的人——被动性解读的受众理论,编码与解码——倾向性解读的受众理论,抵抗与消费——抵抗性解读的受众理论,族群与亚文化——差异与多样性解读的受众理论等。 Audience research in the Birmingham School’s media culture theory has yielded great results. Its audience concept is very different from that of the Frankfurt school and can be summed up as follows: using the audience theory of satisfying-positivity reading, one-way man-passive reading audience Theory, Coding and Decoding - Theories of Audiences with Tendency Interpretation, Resistance Theory and Consumption - Theories of Audiences with Resilient Readings, Ethnic Groups and Subcultures - Theories of Audiences with Differences and Diversities.