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文章阐述了创意城市的基本特征,分析了发展会展业与建设创意城市的关系。文章认为:我国当前会展业存在重数量轻质量、重硬件轻软件、重眼前轻长远、重投入轻产出等问题,提出要重视前期创意策划,结合城市自身产业特色和市场需求选好会展主题,形成专业化发展的格局;以文化创新促进会展业发展,形成会展业的文化特色和品牌效应;政府鼓励和支持的手段要有科学态度,必须重视投入的实际效果效益,以创意提升我国会展业。
The article expounds the basic characteristics of creative cities and analyzes the relationship between the development of exhibition industry and the construction of creative cities. The article thinks: At present, China’s convention and exhibition industry has a large number of issues such as light weight and heavy hardware and software, focusing on long-term and long-term re-investment in light output. It is proposed to attach importance to the creative planning in the early stage and select the theme of the exhibition combining with the characteristics of the city itself and the market demand , Forming a pattern of specialized development; promoting the development of convention and exhibition industry through cultural innovation and forming the cultural characteristics and brand effect of convention and exhibition industry; the means of government encouragement and support should have a scientific attitude and must pay attention to the actual effect and efficiency of inputting, industry.