乡村旅游是以农业和乡村为旅游资源而开发的一种新型旅游产品,乡村旅游业的迅速崛起,为旅游业的发展注入了一定的活力。在乡村旅游经济发展过程中,要充分发挥政府职能,发挥政府的宏观调控能力,积极引导、规范乡村旅游市场,合理规划旅游资源,制定相关乡村旅游发展规划,增加旅游资金投入,营造良好的乡村旅游发展环境。 Rural tourism is a new type of tourism product developed by agriculture and rural tourism resources. The rapid rise of rural tourism brings a certain vitality to the development of tourism. In the process of rural tourism economic development, we should give full play to the functions of government and give play to the government’s ability of macroeconomic regulation and control. We should actively guide and regulate the rural tourism market, rationally plan the tourism resources, formulate the relevant rural tourism development plans, increase the investment in tourism resources and create a good rural Tourism development environment.