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在国内现代化进程不断加快的时代背景之下,国民的物质文化生活水平逐渐提升,随之对生活中的产品美学有了更高的标准。就中国传统工艺美术来看,由于其历史悠久,是我国劳动人民从长期生活经验中提炼出来的美学艺术,具有较高的传承与发扬价值,且符合当下国民的审美特点。结合消费者对工艺美术设计的实际需求,可以将传统工艺美术合理的融入现代包装中。对此,笔者从传统美术概念及其特点入手,就其对现代包装设计的作用做出了简要阐述,并在查阅相关文献资料的基础之上,对其在现代包装设计中的应用进行了系统分析,以期能够为业界同仁包装设计工作的开展给予一定的理论和实践参考。
Under the background of accelerating the process of domestic modernization, the people’s material and cultural life level has gradually increased, and as a result, they have reached a higher standard of product aesthetics in life. As far as China’s traditional arts and crafts is concerned, because of its long history, it is the aesthetic art that the working people in our country extracted from their long-term life experiences. It has a high heritage and value for development and is in line with the aesthetic characteristics of the present people. Combined with the actual needs of consumers of arts and crafts design, traditional arts and crafts can be reasonably integrated into modern packaging. In this regard, I start from the traditional concept of art and its characteristics, the role of the modern packaging design made a brief exposition, and access to relevant literature based on the application of modern packaging design in a systematic Analysis, in order to be able to give my colleagues in the packaging design work to give some theoretical and practical reference.