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本期主题:大客户营销近年来,邮政围绕大客户开展营销实现的业务规模不断扩大。2009年用邮量万元以上的客户有18.9万户,为邮政带来了180亿元的业务收入,占邮政非金融收入的42%。同时,总部经济开发成效显现,集团公司分别与国家旅游局、中国烟草、中国电信等总部签署合作协议,这为各地邮政企业的大客户营销增添了新的市场机会。与此同时,各地邮政企业对大客户的开发、维护都给予了高度的重视,各省的营销亮点不断出现。
Current Issue: VIP Marketing In recent years, the scale of the business that the postal company has implemented in marketing around major customers has been constantly expanding. In 2009, there were 189,000 customers who used more than 10,000 yuan of mailing volume, bringing the business income of 18 billion yuan to the postal service, accounting for 42% of the postal non-financial income. At the same time, the economic development of the headquarter shows its effect. The group companies signed the cooperation agreements with the headquarters of China National Tourism Administration, China Tobacco and China Telecom, respectively, adding new market opportunities for the VIP marketing of postal enterprises across the country. At the same time, postal enterprises around the country have given great importance to the development and maintenance of major customers and the marketing highlights in various provinces have been constantly emerging.