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世界杯的营销硝烟尚未落定,2010年广州亚运会的营销号角已经吹响。大量企业已经开始实施亚运营销,抢占商机。英利集团曾凭借南非世界杯赛场首次的中文广告牌引起众多球迷的好奇,打开了品牌知名度;而对大多数不能到赛场的企业来说,一个有效的媒体平台,才是营销的最佳现场。
World Cup marketing smoke has not yet settled, in 2010 Guangzhou Asian Games marketing horn has sounded. A large number of enterprises have begun to implement the Asian Games marketing, seize business opportunities. Yingli Group has aroused the curiosity of many fans with the first Chinese billboards in the World Cup in South Africa, opening up brand awareness. For most enterprises that can not go to the stadium, an effective media platform is the best place for marketing.