目前中国有6亿多网民,网购用户4亿多人,电子商务快速发展,为企业提供了广阔市场;电子商务的迅速崛起改变了人们以往的生活方式,给人们带来了更加快捷、稳定的产品服务。目前,特色农产品已经成为全面转入新型流通模式的又一大类商品体系,创造了一系列销售传奇。吉林省作为农业大省,农特产品资源质优量丰,但电商部分欠发达,很多好产品“养在深山无人识”。从全省情况看,吉林省农产品电商发展刚刚起步,水平处于初级阶段。本项目——吉林特色农产品网店设计及产品包装设计,既规避了一般创业项目的政策风险和资金成本,又符合了产业的发展趋向,项目为我省农特产品小微网店服务,也为吉林省农村经济发展、农民增收起到推动作用。更为参与项目的大学生提供了一个创业的平台。 At present, there are more than 600 million Internet users in China and more than 400 million online shoppers. The rapid development of e-commerce has provided a vast market for the enterprises. The rapid rise of e-commerce has changed people’s previous lifestyles and brought more efficient and stable product service. At present, specialty agricultural products have become another major category of commodity system that has been fully transferred into the new circulation model, creating a series of sales legends. As a major agricultural province in Jilin Province, agricultural products have high quality and abundant resources. However, the electricity supplier industry is partly underdeveloped. Many good products are “kept in the mountains without people’s knowledge.” From the perspective of the province, Jilin Province has just started its development of agricultural electricity supplier and its level is in the initial stage. The project - Jilin specialty farm product line design and product packaging design, both to avoid the general venture capital policy risks and capital costs, but also in line with the development trend of the industry, the project for the province of agricultural products small micro-shop services For Jilin Province, rural economic development, farmer income to play a catalytic role. Students who are more involved in the project provide a platform for entrepreneurship.