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我们所看到的各种App都是如何开发出来的呢?我们跟踪采访了一个小型企业的整个开发过程——从设计到发现并解决产品缺陷再到市场营销——并记录了珍贵的经验。每一个创业者在进军移动产业之前都应具备这些知识。由于那些胜利者童话般的成功故事,“App创业者”大量出现。但事实是,大多数App在最初的3个月中失去了76%的消费者。这意味着,就算你的应用登上了每日最佳应用排行,广告和增值服务带来的营收也会在这3个月中迅速干涸。
How did we see the various apps developed? We tracked the entire development process for a small business - from designing to discovering and fixing product defects to marketing - and documenting valuable experiences. Every entrepreneur should have this knowledge before moving into the mobile industry. Due to the winner’s fairy tale success story, a large number of “App Entrepreneurs” appeared. But the fact is, most App lost 76% of consumers in the first 3 months. This means that, even if your app is on top of daily best app rankings, revenue from advertising and value added services will quickly dry up in the three months.