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当前时代,融合发展给媒体带来了一系列挑战。海外传播作为我国传播领域中重要的一部分,也要不断适应这一大趋势。本文以中国黄河电视台为例,对其在平台、内容、覆盖、推广四个方面的最新策略进行分析,从而提出当前我国媒体的应对策略。
In the current era, the integration and development brought a series of challenges to the media. Overseas communications, as an important part of our country’s communications field, must also be continuously adapted to this general trend. This article takes China Yellow River TV Station as an example, analyzes its latest tactics in terms of platform, content, coverage and promotion, and puts forward the countermeasures for the current Chinese media.