在开设会展策划与管理专业的高职类院校中,大多开设了会展营销课程,这是一门专业必修课,也是专业核心课程之一。笔者以苏州农业职业技术学院会展策划与管理专业为例,分析会展营销课程的重要性与课程教学现状,并从教学师资团队、实践教学基地、优化实践课程三方面入手,探讨高职会展营销课程教学方法改革。 In the exhibition planning and management of professional institutions set up, most of the convention and exhibition marketing courses, which is a professional compulsory, but also one of the core courses. Taking Suzhou Convention and Exhibition Planning and Management Major as an example, the author analyzes the importance of MICE marketing courses and the current situation of the course teaching. The author starts with three aspects: teaching teachers team, practice teaching base and optimization practice course, Teaching methods reform.