2013年的贺岁档,冯小刚强势回归,推出《私人定制》。冯小刚说这是一个“还人情”的电影,因为他执意要拍的《一九四二》让老东家华谊兄弟赔了钱。《私人订制》一出,恶口碑让华谊的股价一度跌停,冯小刚将矛头对准了影评人,在微博上连续七条微博与影评人对峙,放言要跟他们“死磕”。在票房关键期,冯小刚的微博连发是炒 Lunar New Year stalls in 2013, Feng Xiaogang strong return, the introduction of “private custom.” Feng Xiaogang said that this is a “human” movie, because he insisted on making “1942” so that the old club Huayi Brothers lost money. “Private custom” a bad reputation so Huayi’s share price once limit, Feng Xiaogang will target at film critics, microblogging in succession seven microblogging and film critics confrontation, they want to say “die” . At the box office critical period, Feng Xiaogang’s microblogging bursts is speculation