本文通过分析发展工业旅游对名牌企业的影响,主要包括工业旅游对企业效益、企业经营管理、企业文化建设的影响和开展工业旅游过程中应注意的问题。从而提出名牌企业如何利用工业旅游提升核心竞争力。工业旅游一方面宣传企业形象,弘扬企业历史,建设企业文化;另一方面,是一种现代促销手段,为企业宣传品牌,培养潜在消费群体,促销产品,实现企业利润最大化。 This paper analyzes the impact of industrial tourism on famous brand enterprises, including the impact of industrial tourism on the enterprise efficiency, business management, corporate culture construction and the issues should be noticed in the process of industrial tourism. Thus put forward brand-name enterprises how to use industrial tourism to enhance core competitiveness. On the one hand, industrial tourism promotes corporate image, promotes enterprise history and builds corporate culture; on the other hand, it is a modern promotion means for enterprises to propagandize brands, cultivate potential consumer groups, promote products and maximize corporate profits.