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为了满足大数据背景下企业对市场营销专业定量分析人才的需求,本文将传统的市场营销理论与先进的统计技术和分析软件结合起来,从总体建设思路、教学目标和具体课程三方面构建了计量营销学课程体系。该课程体系以数据分析为基础,以解决具体的营销问题为目的,其教学方式更加注重应用性和实际操作性,对于市场营销专业学生掌握并运用定量分析方法,提高营销决策的科学性和精准性具有十分重要的意义。
In order to meet the needs of enterprises in quantitative analysis of marketing professionals in the background of big data, this paper combines the traditional marketing theory with advanced statistical techniques and analysis software, and builds the measurement from the overall construction ideas, teaching objectives and specific courses Marketing course system. The course system based on data analysis, to solve specific marketing problems for the purpose of its teaching more emphasis on practicality and practicality, for marketing majors to master and use quantitative analysis methods to improve the marketing decision-making scientific and accurate Sex is of great importance.