假日节目是一个新的电视收视增长空间,不仅为电视媒体带来与平常不同的频道收视率和市场份额,更成为频道竞争力和市场表现的集中展示舞台。重庆卫视在今年春节期间推出“非常6+1”特别编排后, “五一”期间又推出与其定位——“麻辣中国、红色浪潮”结合紧密的编排“麻辣俏姐乐翻天”,其晚间收视率跃居到了全国卫视第六位。而六月开播的“暑期频道”则稍有不同,它除了是重庆电视台针对假日节目而做的再一次频道营销延续运 Holiday program is a new space for TV viewing growth. It not only brings television channel ratings and market share that are different from normal, but also becomes a concentrated showcase of channel competitiveness and market performance. During the Spring Festival this year, Chongqing Satellite TV launched its special arrangement of “Very 6 + 1”. During the “May Day” period, Chongqing Satellite TV launched its “Polaroid China, Red Wave” Rate jumped to the sixth national television. The “Summer Channel” launched in June was slightly different. It was another channel marketing extension run by Chongqing Television for holiday programs