网民更加强调用户体验以及个体差异是搜索引擎要面临的客观事实,对搜索的需求渗透到了娱乐、工作、生活的各个角落。中国的搜索市场已进入寡头竞争时代,百度、谷歌以及中国雅虎共占据了9成以上的市场份额。门户网站也纷纷城头变换大王旗,新浪和新锐门户网站QQ.com选择了谷歌提供的搜索技术,搜狐力挺自主研发的搜狗,网易则低调推出了自主研发的搜索引擎“有道”(yodao.com),虽然市场份额尚不足前三甲的零头,但通过对“有道”的尝试,也发觉了“有道”不同寻常的生存之道。 Internet users pay more attention to user experience and individual differences are objective facts that search engines should face, and the demand for search infiltrates into every corner of entertainment, work and life. China’s search market has entered the era of oligopoly competition, Baidu, Google and Yahoo China accounted for a total share of more than 90% of the market. Portal have also changed the king of the city head flag, Sina and cutting-edge portal QQ.com selected search technology provided by Google, Sohu behind self-developed Sogou, Netease is a low-key launched a self-developed search engine Although its market share is still below the top three in terms of market share, it has also found an unusual way of subsistence through its attempts to be “proper”.