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公益性质的文化传播是一个现代传播学问题,在中国现代文化传播转型发展进程中应得到高度重视。本文以鉴真图书馆的扬州讲坛为例,着力探究扬州地区公益性质的文化传播,多层次、多角度探析公益性质的扬州讲坛在文化领域的传播现状,探索当代文化传播的新运行模式。对公益性质的文化传播现状及其模式进行探究反思,一方面可获得相应的经验启示,另一方面也促使传播者思考当代文化传播面临的困境,以利于文化更高效、更便利地传播。
The public welfare nature of cultural communication is a modern communication problem, which deserves our attention in the transformation and development of modern Chinese culture. Taking the Yangzhou pulpit of Jianzhen Library as an example, this paper focuses on the cultural transmission of public welfare in Yangzhou, and explores the status quo of the propagation of public charitable Yangzhou pulpit in the cultural field from multiple perspectives and explores the new mode of operation of contemporary cultural communication. On the one hand, we can get the corresponding experience and enlightenment, on the other hand, it also urges the communicators to think about the predicament facing the contemporary cultural communication in order to facilitate the more efficient and convenient communication of the culture.