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在政治语境下,我们很自然地将《人民日报》与中央电视台排在一起,因为他们都是举国公认的主流媒体,代表了最高意志;但是,在今天商业语境越来越成为我们生活环境的主流意识的时候,与CCTV并称为主流媒体的,更多的是新浪、搜狐这些门户网站。主流互联网媒体的一举一动,牵引了亿万目光。而他们之间的争斗,如最近国内几家主要门户网站围绕“互联网奥运报道联盟”及互联同赞助商权益话题开展的明争暗斗,是在商业环境中上演的一场具有政治意味的大戏。这场游戏的结果,将会对百年奥运会、几十亿受众、万千企业以及相关市场服务公司都会产生或多或少的影响。
In a political context, we naturally put People’s Daily together with CCTV because they are all the most recognized mainstream media in the country and represent the highest will. However, today’s business context is increasingly becoming our life Environmental mainstream awareness, and CCTV and known as the mainstream media, more of Sina, Sohu these portals. Every move of the mainstream Internet media has attracted hundreds of millions of eyes. The battles between them, such as the recent outbreak of controversy over several major Internet portals around the “Internet Olympic Report Alliance” and the Internet as a sponsor, are a political drama staged in a business environment. The result of this game will have a more or less impact on the Olympic Games of hundreds of years, billions of audiences, thousands of enterprises and service companies in the market.