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从当前创意产业发展的现状和存在问题出发,探讨社会性需求对发展创意产业所具有的重要意义。以艺术设计跨界的成功经验为例,分析创意产业的价值创造模式,研究如何通过社会性需求实现社会价值和经济价值的双赢。分析和研究作为消费主体的人的社会性需求来确定产业发展方向,给予消费者正面积极的产品情感体验,改变过去忽视人的真正需求以过度消费来实现经济利益,造成大量环境和社会问题的市场经济形态。
Starting from the current situation and existing problems in the development of creative industries, this paper explores the importance of social needs in the development of creative industries. Taking the successful experience of cross-border art design as an example, this paper analyzes the value creation mode of creative industries and studies how to realize the win-win between social values and economic values through social needs. Analyze and study the social needs of people as the main consumer to determine the direction of industrial development, giving consumers a positive product emotional experience, changing the past neglect of the real needs of people over-consumption to achieve economic benefits, resulting in a large number of environmental and social issues Market economy shape.