随着社会经济的不断发展与进步,女性的社会地位、受教育程度、就职人数等都大大提高。女性社会经济地位的变化使得她们成为消费市场中最为活跃的主角,即使在旅游这样一个相当中性化的消费领域里,女性仍然凭借着与生俱来的特点,越来越主动地参与到旅游活动中来,成为旅游消费中的主力军。本文在对女性旅游消费行为特点以及消费行为变化趋势分析的基础上,总结出了影响女性旅游消费行为的因素,以期为旅游企业女性旅游产品的开发提供参考。 With the continuous development and progress of social economy, women’s social status, education level, number of employed people and so on have greatly increased. Changes in women’s socio-economic status make them the most active protagonists in the consumer market, even in a rather neutralized area of ​​consumption, such as tourism, where women continue to be more and more actively involved in tourism by virtue of their inherent characteristics Activities to become the main force in tourism spending. Based on the analysis of the characteristics of female tourism consumption and the changing trend of consumer behavior, this paper summarizes the factors affecting female tourism consumption behavior in order to provide reference for the development of female tourism products in tourism enterprises.