我国各类媒体,尤其是党报,典型人物宣传历来占有重要地位。它是新闻报道业务中重要的组成部分。很长一段时间,我国的典型人物报道陷入瓶颈境地,写作手法上流于模式化,民众觉得典型人物“假、大、空”,宣传的效果难以达到。2004年开始,典型人物报道又一次突起,新的热潮中,许多问题已经被意识到,渐渐得以解决。新出现的典型人物报道有了不小的改进,出现了三点突破。但是目前盛行的报道模式也还存在颇多不足,仍需继续探索改进。 All kinds of media in our country, especially the party newspaper and the typical people propaganda, have always occupied an important position. It is an important part of news reporting. For a long time, the typical characters in our country were caught in a bottleneck situation. The writing technique was modeled on the model. The public felt that the typical characters were “fake, big and empty.” The publicity was difficult to achieve. Since 2004, the coverage of the typical figures has once again begun. In the new craze, many problems have been realized and gradually solved. There have been no small improvements in the emerging typical figures, and three breakthroughs have taken place. However, there are still many shortcomings in the prevailing reporting model and the exploration and improvement still need to be continued.